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on februari 15, 2019 transformation nalta explores

Nalta Explores 32 - Digital Beer

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How to transform a very old industry like the beer industry? Beerwulf succeeded in doing so by putting data at the core of its business. We had a great talk with Sebastiaan Berkvens, co-founder of Beerwulf.

Nalta Explores 32 - Digital Beer

How they digitised the world of beers with data and smart digital marketing. How they opened up new opportunities for existing special beer breweries to target new markets. How to get more customer insights and increase sales and retention. If you have questions after viewing this video, do not hesitate to ask them in de comments below. Have fun watching this new video of Nalta Explores.

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Mike Veldhuis

Director of Sales and Marketing at Nalta Group. Mike Veldhuis is a practically minded, creative problem solver, who’s at his best when confronted with a major challenge. He has a talent for turning complicated issues into clear projects. As a partner at the Nalta Group, he focuses on marketing & sales. In this, he’s driven by two passions: IT and innovative entrepreneurship. He firmly believes that, although IT is a technical field, to develop the best solutions you have to look at the business side of every issue. His colleagues regard Mike as the key figure. He’s a born team player and believes in close co-operation with employees and customers. He’s not one to blindly embrace the latest hype or trend. In his view, flexibility is essential in the IT world. A world in which change is an absolute constant. With a background in business economics, Mike started his career in the early nineties as an IT consultant. He founded Nalta with Ralph Biesbrouck and Geert Merkelbach.