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Join us in Austin TX

In the hometown of Dell EMC, Austin Texas, we offer you an exciting Digital Transformation program in addition to the already exciting official SxSW event. With our partners Startup Delta and Nalta.com we invite you to experience Austin in the ‘Dell  way’. Join us for a meet and greet with Dell EMC corporate executives, visit the Dell Executive Briefing Center @Round Rock and celebrate and learn in the Dell Experience Center*. We offer you inspiring sessions around the following themes:

Smart Cities

In the hometown of Dell EMC you experience great examples of Digital Cities Solution, IOT and you can also expect to see a glimpse of the near future. Finally an easy way to help cities and their eco system prepare for the future. It is all about bringing the data together and getting the right insights!

Apply now!

Startups & Corporates

Michael Dell is our founder and one of the best examples of an entrepreneur optima forma! Even when being the CEO of a multibillion dollar company. And we love to share this company DNA. Durin an exciting Dell for Entrepreneurs program. Because all great innovations start with entrepreneurship. A program for startups, scale ups, corporates, investors, venture capitalists and others. With our partner Startup Delta and special envoy Constantijn van Oranje, we show you the best of Dutch startup innovation spirit.

Apply now!


Saturday March 10th

11:00am - 12:00pm Official Opening SxSW - Key Note Michael Dell (CEO): When Healthcare goes high tech’, Ballroom D.

3:30pm – 5:00pm Dell Policy Hack, Dell Experience Center

Join Dell for an interactive hack-a-thon that tasks teams of policymakers, entrepreneurs, venture capitalists and students, along with a “coach”, to design solutions to policy challenges faced by entrepreneurs running growing businesses. Following the hack, the teams will have five minutes to pitch their idea to a panel of experts including members of Congress as well as the wider audience attending the event. Then, the audience – you – will vote for the winning solution. The winning team will receive a Dell product and commitment from Dell to further develop the proposal. 

6:00pm - 10:00pm Trailblazers, Dell Experience Center

Walter Isaacson, president and CEO of the Aspen Institute. Dell Experience Center Walter Isaacson is the former Chairman and CEO of Cable News Network (CNN) and Managing Editor of Time. Has written biographies of Leonardo da VinciSteve JobsBenjamin FranklinAlbert Einstein, and Henry Kissinger.                                                           

Sunday March 11th

1:00pm - 3:30pm Dell Experience Center – ‘Women funding women, Dolphin Tank’

3:30pm - 5:00pm - Dell Experience Center: 
‘Smart Cities’ &
Matchmaking: Startups meet Dell EMC Customers and Ecosystem

Marius Haas, President & Chief Commercial Officer Dell EMC
Patricia Florissi, VP & Global CTO Dell EMC,
Michael J. Morton CTO Dell Boomi

8:00pm -11:00pm - Executive dinner (invite only)

With Constantijn Van Oranje, special Envoy Startup Delta and Marius Haas President & Chief Commercial Officer Dell EMC

Monday March 12th

 9:00am - 12:00am Visit Michael Dell Hospital Austin

12:00am -1:00pm Lunch at the Dell Executive Briefing Center Round Rock

1:00pm – 1:30pm ‘Realizing 2030: The Next Era of Human-Machine Partnerships’

1:30pm – 2:15pm ‘Internet of Things’

2:15pm – 3:00pm ‘Augmented Reality / Virtual Reality’


17:00pm  Opening New Dutch Wave House - Sponsored by Dell EMC / Nalta / CM


20:00pm SxSW After Party

Tuesday March 13th

9:00pm Smart City program with Bram Reinders or Visit the expo

Wednesday March 14th

VIP Trip to NASA


Follow our adventures

We will share our program with daily vlogs directly from Austin Texas. We will capture and share

  • Insights
  • Interviews
  • and Fun!
Our SxSW Adventures

Patricia Florissi

Patricia Florissi is VP and Global Chief Technology Officer for EMC Sales and holds the honorary title of EMC Distinguished Engineer, having been nominated in October 2007. As Global CTO for Sales, Patricia helps define mid and long term technology strategy, representing the needs of the broader EMC ecosystem in strategic initiatives. 

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Marius Haas

Marius Haas is President and Chief Commercial Officer of Dell EMC. He is responsible for the global go-to-market organization, delivering innovative and practical solutions to commercial customers, and has responsibility for Dell channel partners, as well as public and federal institutions worldwide. Prior to this role, Marius served as chief commercial officer and president of Dell’s Enterprise Solutions Group, with end-to-end responsibility for strategy, development and deployment of all data center and cloud solutions globally.


Michael J. Morton

Michael has been with Dell Boomi since 2013, and from day one he’s created an environment that encourages innovation. Under his stewardship, Morton’s technology team has lead the revolution in how businesses can integrate their data and applications. His sole focus is driving the continual technical advancements of Boomi’s native-cloud integration platform as a service (iPaaS).

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